Pay-Per-Click (PPC) Marketing Training Course

During the training course we focus most practical work on Google AdWords training, assessing best practice for keyword matching, ad group structure, creative optimisation and listing position strategy. Finally, we will review areas such as landing page and click fraud strategy. As with our SEO training course, the emphasis will be on your own paid-search marketing strategy and website.

We also supply a printed reference manual containing course notes, recommended 3rd party tools and case studies. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).

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