seo training london

Search Engine Optimisation Training Course

Our Search Engine Optimisation training course is best suited to those seeking a detailed understanding of how to improve their website ranking and visibility within organic or natural search engine results pages (SERPs). It is the perfect compliment to our pay-per-click search marketing training course.

The SEO training course provides an in-depth explanation of factors contributing to success or failure in search engine optimisation (SEO) including: keyphrase planning and strategy, competitor benchmarking, index inclusion and exclusion, Google sitemaps, on-page or off-page optimisation, the concept of PageRank and link building.

During the course we will highlight strengths and weaknesses of your own websites with the aim of setting objectives on improving their search rankings.

We also supply a printed reference manual containing SEO course notes, recommended SEO tools, case studies and technical examples. An attendance certificate is also issued, highlighting CPD hours accredited by the Chartered Institute of Marketing (CIM).
HOW WILL YOU BENEFIT FROM THIS TRAINING COURSE?

Following this training course, you will be able to:
•    Optimise your website search engine ranking and performance
•    Use online tools to carry out keyphrase analysis
•    Perform competitor benchmarking using tools and advanced search commands
•    Implement practices relating to search engine inclusion and exclusion
•    Implement best practice SEO web design, copywriting and site architecture
•    Create a comprehensive brief or checklist for your SEO or web design agency
•    Select the best approaches to running your SEO campaigns
•    Carry out effective link building and optimise your Google search rank
•    Choose between outsourcing your SEO versus keeping it in-house
•    Optimise your landing pages conversion rates
SEO TRAINING COURSE CONTENT

Search Engine Marketing (SEM)
1.    Overview
2.    Types of search engine marketing
3.    SEO versus paid-search (PPC) - overview

Search Engine Optimisation (SEO)
1.    Introduction to key search ranking factors
WHO IS THIS SEO COURSE TYPICALLY AIMED AT?

* Online marketing staff and consultants
* IT and technical staff
* Sole traders and/or start-ups
* Web design and other digital agencies
* Marketing and advertising agencies

WHAT SKILLS WILL YOU NEED?

Most attendees are likely to have some knowledge, or at least an awareness, of search engine optimisation (SEO) and search engine marketing. Others may be currently working with search engine optmisation (SEO) agencies or have an in-house team, and wish to gain further insight into SEO strategy and search engine marketing.