seo training london

The Online Success Winning Formula …

How do they get the caramel into the Cadbury Caramilk bar?
In 1968, the first television commercial featured a drill buzzing into a pocket of a Caramilk¤ bar. An announcer asked the now famous question. It has since become one of the most successful advertising concepts in advertising history.
– Cadbury’s Caramilk advertising campaign, 1968

The truth is, there is no magic secret to online success… just a winning formula. Drum
roll, please!…

The winning formula for your business is built upon on this essential “foundation strategy”…

Deliver valuable theme-based content on your Web site.
Quality theme-based content builds interested targeted traffic, by providing information that your visitors are searching for and tasty content to delight the all important Search Engines. Yes, you must write to appeal to the engines as well. After all, they are how most people find anything on the Net.
Simply put, your Web site must be a Win-Win-Win proposition for all parties…

1) Your visitor
2) The Search Engines
3) You!

Surfers are looking for information and solutions. But they usually don’t know exactly who or what can provide it. So they rely on Search Engines to source possibilities that are worth their effort to visit. It’s through the Search Engines (SEs) that you need to reach your visitors.

Search Engines use computer programs called spiders to go out and bring your site back to its home (ex., the Search Engine’s database). Another program (called an algorithm) decides whether your site or some other site is more relevant to a search request for a certain keyword.
If a Web surfer searches for “salami,” then Google wants to deliver the most relevant salami sites on the Net. If someone else searches for “baloney,” then Google wants to give that searcher the most relevant sites for that word… even (or especially in this particular case!) if they’re full of baloney!
You must honestly convince each Search Engine that your page is the most relevant for each keyword that you target and thus deserves a high ranking. If you trick the engine, your success won’t last long, and when it discovers the trick, it will ban you.

Why? The answer is not complicated.

The Search Engines are in business, too. Their product is the quality of their search results. Help them make their product better and they’ll love you.
And, help the searcher, who is your potential visitor and customer. Solve her problem — deliver what she wants, in spades.
Satisfy the whole reason why she is doing the search. If you do this, you add value to the Search Engine’s product. And they’ll love you for it.