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Friday, January 2, 2009
How do they get the caramel into the Cadbury Caramilk bar?
In 1968, the first television commercial featured a drill buzzing into a pocket of a Caramilk¤ bar. An announcer asked the now famous question. It has since become one of the most successful advertising concepts in advertising history.
– Cadbury’s Caramilk advertising campaign, 1968
The truth is, [...]