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Posts Tagged ‘chartered institute of marketing’

  1. Pay-Per-Click (PPC) Marketing Training Course


    November 26, 2008 by admin

    During the training course we focus most practical work on Google AdWords training, assessing best practice for keyword matching, ad
    keep reading

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  • Three stars for Google’s new Product Listing Ad rating system
    File this one under: you mean that wasn’t there yesterday? I would have sworn that Google sponsored results always had star ratings on them but apparently not – because Google just introduced the star rating system as if it were a brand new product. Tada! Product Listing Ads will now have happy stars underneath each […] […]
  • 5 Most Important Takeaways From the Link Building Survey 2014
    A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. […]
  • Spain's Newspapers Target Google Tax For Links To News
    Spanish newspaper publishers believe they have found a way to get payment for the listing of their online content in Google. […]
  • Majority of YouTube gamers say no to pay for play
    The FTC says it’s okay for bloggers and YouTubers to accept money and free products in return for a review as long as those facts are clearly disclosed. So it’s legal – but is it ethical? Gamasutra surveyed more than 100 YouTubers who specialize in video game coverage and asked them if they’ve ever been […] […]
  • The Power of Empathy for More Customer Focused Content Marketing
    Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read a very clever post about content marketing on a popular SEO website providing an impressive array of content types, tactics, tips and […]
  • 10 Social Media PR Lessons From #OITNB
    With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some inspiration from shows like "Orange is the New Black". […]
  • New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know
    Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. […]
  • Google "Pigeon" Updates Local Search Algorithm
    "From what I've heard so far, this is a significant update with major changes in Google's Local results." […]
  • Friday Roundup: AdWords gets dynamic, Yahoo gets Flurry and more
    AdWords, Yahoo, and don’t forget Google. Let’s finish up the week with a couple of quick hits. AdWords is adding deep linking, dynamic sitelinks to search ads. The links are automatically generated and added to the bottom of your existing ad based on searcher behavior. For example: When people use Google to search for used […] […]
  • Google Has Removed 100,000 Links, Approved More Than Half of 'Right to be Forgotten' Requests
    Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests. […]