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Posts Tagged ‘chartered institute of marketing’

  1. Pay-Per-Click (PPC) Marketing Training Course

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    November 26, 2008 by admin

    During the training course we focus most practical work on Google AdWords training, assessing best practice for keyword matching, ad
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RSS SEO news

  • Guest Blog Network PostJoint Confirms Google Penalty
    Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month. […]
  • How to Identify Non-Ranking URL Page Types Using Google Site Search
    Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. […]
  • 5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website
    YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. […]
  • Matt Cutts on How Google Handles 404 & 410 Status Codes
    In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. […]
  • Google Q1 2014 Earnings: Profits Up as CPCs Slide
    Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year. […]
  • From Link Building to Link Earning: 3 Ways to Transition
    Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to. […]
  • 3 Paths to Marketing Success From Personal Brands
    Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, and PR and marketing efforts. […]
  • Google Shopping Campaigns Transition Tips
    Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. […]
  • Google Inc. First Quarter 2014 Results: Revenue was $15.4 billion
    "We completed another great quarter. Google's revenue was $15.4 billion, up 19pct year on year", said Larry Page, CEO of Google. "We got lots of product improvements done, especially on mobile. I'm also excited with progress on our emerging businesses." […]
  • Yahoo Wants Google's Spot as the Default iOS Search Engine
    Will we see Apple switch its default search engine from Google to Yahoo? That's the scenario Yahoo CEO Marissa Mayer is looking to make a reality. Google currently pays Apple about $1 billion a year to be the default iOS search engine. […]