PREselling… The Profitable Heat Wave

Friday, January 2, 2009

PREselling, on the other hand, warms up your visitor with high-value information that fosters trust and credibility. Your information fulfills a wish and/or provides a much sought-after solution for her. As a result of this positive/beneficial experience, the visitor begins to like and respect you.
Great content encourages your visitor to think about you as a [...]

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PREselling Your first Priority

Friday, January 2, 2009

To be successful, the needs of your target group have to be your #1 Priority. Your desire to earn income comes second.
Use great content to create an open-to buy/hire mindset in your visitor. Deliver strong, appropriate editorial content that PREsells.
PREsold visitors convert more easily and more frequently into paying customers — higher Conversion Rates (CR) [...]

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