Pay-Per-Click (PPC) Marketing Training Course

Wednesday, November 26, 2008

During the training course we focus most practical work on Google AdWords training, assessing best practice for keyword matching, ad group structure, creative optimisation and listing position strategy. Finally, we will review areas such as landing page and click fraud strategy. As with our SEO training course, the emphasis will be on your own paid-search [...]

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Internet Marketing Training Course

Wednesday, November 26, 2008

During the training course we will discuss the key search engine marketing (SEM) methods deployed by online marketing professionals to ensure greater search engine visibility. This will include a detailed dissection of search engine optimisation (SEO) and pay-per-click (PPC) marketing techniques.
We will also cover affiliate marketing strategy as well as email marketing and banner advertising [...]

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