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SEO news

• Google’s Penguin Update Continues to Smack Small Business
  Last week, a small business owner talked to me about his new marketing plan. It went something like this: Facebook, Twitter, Pinterest, Google+, MySpace, blog, blog outreach, YouTube videos, forum posting, SEO articles written and posted to Hubspot, Squidoo, every other article site then promoted on StumbleUpon, Digg, Reddit and every other appropriate shari […]
• Online Marketing News: Facebook IPO: Worth $140 Billion, Google Penguin & Panda Party Crash, G+ Ghost Town
  Top 250 Internet Retailers Social networking for retailers makes sense right? Make your brand visible where your consumers are spending the most time. This infographic from Campalyst shares information on one of the things that helps makes retailers successful online, a social presence. Key findings include: Number of followers by social platform How success […]
• Googlebot Processing Javascript Functions
  ...rather than just mining for URLs within scripts, the bots are crawling even deeper than comments, processing JavaScript functions in a way that mimics how they run when users click on the objects that activate them. […]
• Google Launches Knowledge Graph, 'First Step in Next Generation Search'
  Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries negate the need to even click off the SERP for info. […]
• All Marketing Should Be Optimized – Geoff Livingston & Gini Dietrich
  [Note from Lee: The growing trend towards integration of marketing and communications disciplines has brought a tremendous demand for guidance and insight. I'm happy to say that my friends Geoff Livingston and Gini Dietrich have published a new book about just that. We rarely publish guest posts but the message of integration and optimization in […]
• Why Your SEO & Social Strategy Should Include Pinterest
  You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest. […]
• Google NSA Relationship Secrecy Continues Despite Courts Efforts
  Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not to release information confirming or denying if they have a relationship with Google. […]
• Why Google Plus Hasn’t Failed
  Editor’s note: The following is an excerpt from an op-ed by Steve Goldner, senior director of social media at MediaWhiz, as published May 16, 2012, in Digiday. The impact that Google Plus will eventually have on the search marketing industry is arguably greater than its influence on social media. It will ultimately be used to track user behavior at every lev […]
• Twitter’s New Email Digest Makes Top Content More Visible
  Twitter used to be one of my favorite web destinations but in recent months I’ve nearly walked away from it thanks to the overwhelming overflow of information. It’s what happens with social media, you start following a few people you really enjoy then you add the obligatory follows and work follows and brand follows and […]
• Study Says Social Media Ad Spend (US) Will Hit Almost $10B by 2016
  In a shocking development, a research company has chosen this particular week, of all weeks, to post their forecast for what is in store for social media ad spending in the US over the next several years. Do you think it was just dumb luck that it coincides with Facebook’s IPO ? Hey, who can […]

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